Luxurious vogue and sweetness model Yves Saint Laurent has filed NFT and metaverse trademark purposes for its identify and brand. The information was shared by the USA Patent and Trademark Workplace licensed trademark lawyer Mike Kondoudis.
Based on Kondoudis’s tweet, the French model plans to launch non-fungible tokens that may authenticate magnificence and skincare-related digital artworks, movies, audio, and textual content.
The corporate can even difficulty metaverse-ready physique and hair-care merchandise for magnificence lovers to make use of in digital worlds. Greater than that, clients may have the choice to obtain digital items and pc packages.
Yves Saint Laurent Parfums additionally plans to open on-line retail shops that includes digital cosmetics, perfumery, items, and different magnificence merchandise.
Notably, YSL has not launched many web3-related initiatives earlier than. In June, Yves Saint Laurent Beauté launched a set of 10,000 NFTs minted on the Polygon blockchain.
Yves Saint Laurent belongs to the posh French conglomerate Kering, which additionally owns Gucci. The latter is an lively web3 participant that has developed a number of NFT collections and metaverse experiences. For example, in August 2022, the model launched a digital marketing campaign of its signature perfume, “Flora Beautiful Jasmine Eau de Parfum,” in Roblox. The promotional occasion featured an interactive avatar of singer and actress Miley Cyrus, so gamers might work together and take photographs with the model’s ambassador. Gucci additionally accepts cryptocurrencies in-store and on-line as a type of fee.
With this step into the web3 house, evidently Yves Saint Laurent plans to draw a youthful viewers. Or, like quite a few different vogue and sweetness manufacturers, the corporate feels just like the metaverse is changing into vital for a whole advertising technique.
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