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In a transfer that may see soccer and trend collide like by no means earlier than, Italian luxurious trend model Gucci has introduced that Jack Grealish, the Manchester Metropolis and England attacking midfielder, is becoming a member of Gucci City within the Roblox metaverse.
The 27-year-old Grealish, who joined Aston Villa FC in 2001 on the age of six and debuted on the sector in 2014, will change into the primary sports activities star to hitch Gucci’s digital city. Grealish turned the model’s ambassador in April final 12 months, and the Roblox expertise is a part of Grealish and Gucci’s partnership.
Beginning January 24, Roblox gamers can discover Jack’s avatar in Gucci City’s central piazza. The character invitations guests to play a digital football-inspired mini-game, the place people can win rewards and badges. Soccer followers may buy Grealish’s iconic coiffure in Gucci Retailer.
On a facet observe, Jack Grealish’s avatar is dressed within the digital model of Gucci’s “Good Sport” capsule, which got here out in November 2022. With this transfer, the model promotes its garments amongst a youthful viewers.
This isn’t the primary time Gucci companions with a large-scale celeb to market its merchandise within the digital world. In August 2022, the corporate launched a Roblox-based “Flora” marketing campaign that includes the avatar of singer and actress Miley Cyrus. Gamers may work together with the avatar, take selfies, and play themed mini-games.
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