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Xeleb, a web-based voting and judging platform for world expertise contests has launched by way of an unique partnership with Miss Appeal, a global magnificence pageant. From world magnificence pageants to tune and mannequin contests, Xeleb leverages decentralization and digital belongings to reward fan participation and amplify viewers interplay.
Xeleb has launched with a mission to extend and monetize fan and viewer engagement for these contests. The worldwide viewers for expertise contests is gigantic, as evidenced by the 243 million whole engagements for the 2024 Miss Universe dwell broadcast on Telemundo(1), and the 163 million viewers of the 2024 Eurovision Tune Contest(2). Xeleb faucets into this unparalleled engagement potential by creating an ecosystem the place followers can vote, choose, and earn rewards by way of a decentralized platform powered by blockchain know-how.
This yr’s version of the Miss Appeal world finals will likely be held in Ho Chi Minh Metropolis, Vietnam on December 21, that includes contestants from 38 international locations.
Xeleb has developed misscharm.io because the official digital hub for Miss Appeal followers. Followers can entry two modern options:
- Telegram Sport Powered by TON: Followers can forged votes and choose contestants, incomes rewards in return.
- Miss Appeal MEME Cash: Followers should purchase distinctive MEME cash issued by contestants, permitting direct assist for his or her favourite magnificence queens. A portion of any good points from these cash will profit charities chosen by the respective contestants.
The Miss Appeal advisory staff contains key gamers from world franchises corresponding to Miss World, Miss Universe, Elite Fashions, and Ford Fashions. They’re joined by specialists in regulated world crypto platforms and token itemizing methods on main exchanges. CEO Paul Vinciano, former proprietor of Elite Fashions Vietnam and Miss Vietnam, and his staff additionally function one in every of Vietnam’s main crypto know-how growth corporations.
Paul Vinciano, CEO of Xeleb mentioned “Xeleb is ready to revolutionize fan and viewers engagement in world expertise contests by way of our blockchain-powered, tokenized voting and judging platform. By integrating decentralization and digital belongings, we’re creating an ecosystem that not solely enhances interactivity but in addition empowers followers to play an energetic position within the success of their favourite contestants.”
Xeleb’s launch is backed by strategic seed funding from tech investor Calvin Cheng, a former Singapore Parliamentarian, and present Honorary Consul of Serbia in Singapore. Calvin was additionally Head of Elite Fashions Asia and owned the franchise for Ford Supermodel of the World Singapore, Malaysia and China. He’s additionally at the moment Chairman & Founder at Paymonade, one of many largest European digital asset on-off ramps, which counts Binance as a significant consumer. He’s additionally the founding father of AEUR, one of many world’s largest listed Euro-backed secure cash.
Along side this launch, Xeleb is worked up to announce the completion of a significant funding spherical led by HashKey Capital. Different distinguished buyers embrace Amber Group, MEXC Ventures, Foresight Ventures, and Mirana Ventures. Notably, MEXC Ventures is the funding arm of MEXC Crypto Change, Foresight Ventures represents the funding division of Bitget, and Mirana Ventures serves because the funding arm of Bybit.
“The staff combines each world-class monitor data in leisure in addition to digital belongings. I’m honored to put money into Xeleb alongside crypto funding titans like HashKey, Amber, Mirana, Foresight and MEXC,” mentioned Calvin Cheng.
Trying forward, Xeleb plans a Token Era Occasion (TGE) in Q1 2025, with listings already secured on world prime 5 crypto exchanges.
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About Xeleb
Xeleb (xeleb.io) is a cutting-edge on-line voting and judging platform designed to revolutionize world expertise contests by leveraging blockchain know-how. Launched in partnership with Miss Appeal on misscharm.io, Xeleb empowers followers to interact extra deeply of their favourite contests whereas incomes rewards.
Xeleb is backed by an skilled staff of business specialists, together with veterans from world magnificence franchises and controlled crypto platforms. Strategic investments from business leaders corresponding to HashKey Capital, Amber Group, and Calvin Cheng have additional solidified Xeleb’s place as a trailblazer within the intersection of leisure and blockchain.
About Miss Appeal
Miss Appeal 2024 is a global-scale magnificence pageant, which goals to seek for probably the most distinctive feminine representatives from completely different international locations all world wide, to understand their magnificence in addition to their cultures and academic backgrounds. The judging standards for the pageant will contain magnificence, physique, mind in addition to the flexibility to captivate the viewers with the attraction.
For media inquiries and interview requests, please contact:
Lee Ke Wei (Monetary PR)
(T) 6438-2990
(E) [email protected]