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- Warner Bros has launched The Flash on the blockchain in partnership with web3 agency Eluvio.
- The Flash Web3 Film Expertise has develop into the primary new launch film provided on the blockchain.
- The interactive expertise consists of hidden collectibles for viewers to find in the course of the film.
Warner Bros Dwelling Leisure, the hit leisure studio behind motion pictures like The Darkish Knight and Justice League, has launched its latest superhero movie, The Flash, on the blockchain. The discharge of The Flash Web3 Film Expertise made it the primary new launch movie provided on the blockchain whereas being distributed by way of conventional channels.
Warner Bros took to Twitter just lately to announce that it might offer The Flash on WB Movieverse, an internet platform that hosts the manufacturing home’s web3 catalog. The newest web3 providing was launched in partnership with content material blockchain pioneer Eluvio. The blockchain expertise is presently accessible for preview and can go on sale on July 18, 2023.
In line with a press launch by Warner Bros, The Flash Web3 Film Expertise might be provided as a multimedia NFT that followers can personal. The Web3 film will enable viewers to gather key artwork, uncover digital easter eggs and uncover hidden augmented actuality (AR) collectibles. House owners of the NFT will even have the ability to promote the web3 film in a neighborhood market beginning August 1, 2023.
“For Warner Bros., and the broader trade, it represents a brand new type of immersive digital sell-through expertise for 4K movies and premium video belongings – streamed from and backed by safe blockchain entry and possession on the Eluvio Content material Cloth,” said Michelle Munson, CEO and co-founder of Eluvio.
Warner Bros and Eluvio are providing The Flash as an interactive expertise that can enable viewers to take part within the film by uncovering hidden clues to assist The Flash navigate totally different elements of the film. Each buy will include a random key artwork that includes The Flash and different characters from the film.