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Telegram CEO and founder Pavel Durov introduced at this time that the corporate is launching its advert platform subsequent month, permitting channel homeowners to obtain monetary rewards. The corporate pays out rewards utilizing toncoin on the TON blockchain. Channel homeowners will begin receiving 50% of all income that the corporate makes from displaying advertisements of their channels.
Telegram channels permit customers to broadcast public messages to massive audiences. Durov says that whereas broadcast channels on Telegram generate one trillion views each month, solely 10% of those views are monetized with Telegram Adverts, its promotion software. In March, the Telegram Advert Platform will open to channel homeowners in practically 100 international locations, marking a significant shift towards content material monetization.
The corporate didn’t present any specifics about eligibility, however starcrypto has reached out to study extra.
“To make sure advert funds and withdrawals are quick and safe, we are going to solely use the TON blockchain,” Durov wrote in his announcement put up on Telegram. “Much like our strategy with Telegram usernames on Fragment, we are going to promote advertisements and share income with channel homeowners in Toncoin. It will create a virtuous circle, during which content material creators will have the ability to both money out their Toncoins — or reinvest them in selling and upgrading their channels.”
The TON token soared practically 40% to over $2.92 following the speedy launch of the information, and is sitting at $2.65 on the time of writing.
With this newest announcement, Telegram might be becoming a member of the likes of YouTube and X (previously Twitter), each of which provide advert income sharing with customers. YouTube presents a 55% share of advert income to creators within the YouTube Companion Program, whereas X began providing income sharing to customers in July 2023. Meta additionally has additionally been testing a brand new payout mannequin for its Adverts on Reels monetization program.
Telegram has greater than 800 million month-to-month lively customers all over the world, and Telegram customers generate over 500 billion views in broadcast channels each month.