Spotify is testing playlists that could possibly be unlocked by NFT holders

Unlocking unique entry has been a long-held promise of a number of NFT-based communities. And now, Spotify helps a few of them understand that declare with token-gated playlists.

In accordance with a collection of tweets by Kingship, a metaverse band signed to Common Music Group (UMG), the streaming firm is piloting playlists that could possibly be unlocked by NFTs in sure geographies. Beneath the pilot, Kingship has launched a particular playlist that could possibly be accessed solely by Kingship key card NFT holders.

The group posted a collection of steps that includes linking a crypto pockets like Metamask, Belief Pockets, Rainbow, Ledger Stay, or Zerion to authenticate the NFT that unlocks the playlist. Kingship stated that at the moment, this expertise is barely out there to Android customers within the U.S., the U.Ok., Germany, Australia and New Zealand.

The truth that iPhone customers can’t entry the characteristic is no surprise on condition that Apple launched a bunch of guidelines limiting the functionalities of NFTs final October.

As first noticed by Coindesk, other than Kingship, different communities like Overlord, Fluf, and Kevin Rose’s Moonbirds are additionally publishing playlists that could possibly be unlocked by their token holders.

Spotify confirmed this pilot by commenting on Overload and Kingship’s tweets with out giving out additional particulars. We have now reached out for a remark, and we’ll replace the story if we hear again.

The announcement of the NFT-gated playlists pilot comes simply earlier than Spotify is ready to carry its Stream On occasion on March 8. On Wednesday, Spotify additionally introduced an experiment with an AI-powered DJ that curates music for customers.

Token-gated playlists should not Spotify’s first rodeo with NFTs. In Could 2022, the corporate experimented with a profile characteristic that permit artists promote their digital artwork. Final 12 months, it revealed web3-related job listings within the engineering and advertising departments.

However, since then, the worldwide financial situations have modified. Many corporations, together with Spotify, have laid off a ton of individuals and shelved a number of tasks. Plus, crypto markets and corporations are going through powerful instances. Amid all this, a number of corporations have stopped speaking about their web3 ambitions.

This pilot signifies that Spotify might need tech prepared to supply extra content material, together with songs, albums, or podcasts that could possibly be token gated. Hopefully, the corporate will speak extra about it at its upcoming occasion.