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Phantom, a crypto pockets closely used within the Solana ecosystem, has seen its lively consumer base greater than triple over the previous 12 months, its CEO and co-founder Brandon Millman solely shared with starcrypto.
In January 2024, Phantom hit 3.2 million month-to-month lively customers (MAUs), up 220% from 1 million one 12 months in the past, and recorded 941,000 installs, 463.5% greater than 167,000 installs throughout the identical timeframe, Millman mentioned. “These numbers are primarily our peak” and outperformed utilization and metrics from the earlier crypto bull market in 2021 and early 2022, he added.
“The Jito and Jupiter airdrops had been an enormous turning level for the ecosystem,” Millman mentioned. “Solana has reached escape velocity and proved itself to be a first-class ecosystem. It’s the platform attracting among the finest builders on the earth.”
Solana-focused decentralized finance (DeFi) Jito Community and decentralized aggregator Jupiter each did airdrops in late 2023 and early 2024, respectively, offering customers of their tasks with rewards, or tokens, primarily as a “thanks” for utilizing their service.
When it rains, it pours
These airdrops, coupled with the current Solana memecoin mania, might be why the ecosystem has seen a surge of each outdated and new customers.
“It’s a whole lot of DeFi exercise however what that’s equating to is crypto wallets have gotten the brand new entry level to crypto,” Millman thinks. When a consumer first onboards to crypto, the everyday technique is to undergo centralized crypto exchanges like Coinbase, which he attributes to “phrase of mouth,” however now the world has modified, he thinks, “more and more individuals are downloading a crypto pockets” to get began.
This entry level of wallets and on-chain functions have gotten the “new factor individuals are making an attempt to get entry to once they wish to use crypto,” Millman mentioned.
Other than being a spot for folks to carry and commerce their cryptocurrency, Phantom additionally goals to be a “protected entry” for web3 experiences, Millman famous. Throughout the Jupiter airdrop, by sharing hyperlinks on Phantom’s web site it helped drive 1.1 million visits to the Jupiter declare web site, in an effort to forestall folks from getting scammed by malicious hyperlinks, he added.
Development over income
Phantom began in 2021 as a Solana-only crypto pockets, however has since expanded to supply multichain assist for Ethereum, Polygon and Bitcoin as effectively. Now, the corporate has its sights on rising its consumer base because it seeks to develop into the highest vacation spot for folks new to crypto and wallets.
“Proper now, we’re in a targeted development stage. We’re not tremendous targeted on producing income, however we desire to feed it again to the consumer development. The extra customers that join, the extra builders are drawn to constructing on the ecosystem, and the extra functions and customers we get. It’s like a flywheel and we’re trying to develop as quick as potential,” Millman mentioned.
Phantom makes cash the identical method most different wallets do: By offering in-app comfort options for swapping cryptocurrencies and charging a small price for them. The corporate, which is backed by traders like Paradigm, Andreessen Horowitz, Bounce Capital and Solana, additionally has a “sturdy steadiness sheet,” Millman mentioned, so it doesn’t need to focus a lot on income at the moment.
“We imagine the way forward for wallets is multichain, simply the best way crypto exchanges have developed. Coinbase began off as a Bitcoin-only trade, then added assist for Ethereum, and one factor led to a different,” he mentioned. “Nobody can fathom a world the place exchanges solely have one coin. Wallets will observe the identical path.”
Whereas it’s nonetheless too early to anticipate the lots to self-custody their crypto property, the rise in utilization of crypto wallets factors to additional development within the house. Up to now, on-chain apps have been too costly or difficult to make use of, however these airdrops and the ensuing inflow of customers present the good thing about composability, Millman added.
Crypto exchanges like Coinbase run a totally closed system, however on-chain programs like Solana are open to builders to construct on prime of. So by buying and selling or staking property on exchanges, folks may probably miss out on rewards like airdrops, Millman famous.
And when you think about that crypto wallets let customers commerce cryptocurrencies, too, they develop into extra enticing than exchanges as a result of additionally they present entry to on-chain perks. “DeFi functions are actually incentivizing utilization with airdrops, and the one solution to get that’s by downloading a pockets […] The intent of customers and forms of on-chain apps have grown and diversified, making wallets an entry level,” he mentioned.
Millman expects crypto pockets adoption to proceed rising as extra suppliers and the ecosystem carry new options and discover new avenues. “There’s nonetheless a whole lot of sharp edges and overseas ideas, that’s for certain. Secret restoration phrases are the de-facto key administration for wallets. However these are areas we’re going to innovate on this 12 months, and we’re excited to point out the subsequent evolution of what it can appear to be.”
Sooner or later, he expects crypto wallets to assist folks do extra than simply purchase, maintain and promote crypto. “It’s a window right into a a lot richer world of interoperability.”