Rihanna’s Fenty Magnificence Launches Interactive Experiences in Roblox

Fenty Magnificence and Pores and skin has partnered with Roblox to allow customers “to co-create a bodily product from the digital expertise and convey it to life past the metaverse.” The expertise is a collaboration between Roblox, Fenty Magnificence, Sephora, and Rihanna, who is understood for her revolutionary and inclusive method to magnificence. The expertise is predicted to draw tens of millions of Roblox customers concerned with style, cosmetics, and leisure.

Beginning this Friday till the top of July, Fenty Magnificence + Fenty Pores and skin Expertise will showcase the tales and parts behind among the model’s best-selling gadgets, reminiscent of Fenty Pores and skin Soften Awf Jelly Oil Make-up-Melting Cleanser, Fenty Eau de Parfum, and Fenty Magnificence Gloss Bomb Common Lip Luminizer. The occasion will supply participating actions like scavenger hunts, mazes, and extra to discover the world of Fenty.

Roblox customers also can co-create a personalized model of the favored Gloss Bomb Common Lip Luminizer. They’ll select substances, results, bottle design, lid, applicator, and even title their shade. The creations can be showcased within the “Sephora Expertise,” the place the general public can view and vote for his or her favorites. Rihanna will choose a winner from the finalists, and their creation will encourage the following Gloss Bomb to be launched in 2024.

“Magnificence experiences are supposed to be enjoyable, so I’m excited to supply everybody, in every single place, a glimpse into our world and a brand new realm of amusement with our make-up, skincare and perfume,”

Rihanna stated in an announcement.

Ulta Magnificence NYX, City Decay, and Givenchy are among the many magnificence manufacturers which have a presence in Roblox’s digital world. The Givenchy Magnificence Home launched in Roblox final June. This metaverse vacation spot pays homage to the model’s legacy, providing interactive areas reminiscent of a fort, a metro station, and a pool. Final month, City Decay launched 18 digital make-up seems on Roblox. It aimed to encourage and empower customers of all ages to discover their creativity and embrace their inside make-up artists throughout the metaverse.

Magnificence manufacturers are continuously searching for new methods to achieve and interact their goal audiences, particularly the youthful era. Roblox has over 200 million month-to-month lively customers, and most are youngsters. The platform is thus a gorgeous channel for magnificence manufacturers to showcase their merchandise, work together with potential clients, and construct model consciousness and loyalty.

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