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German sportswear big Puma will launch a brand new web3 expertise on June 13, dubbed Black Station. The corporate has shared the information on its Discord server and its Twitter web page devoted to web3 initiatives.
In line with the model’s Twitter web page, the digital area will host bespoke digital experiences. The digital world will function an “ethereal metropolis above the clouds” dubbed Unkai. When visiting the area, people might fly by means of the cityscape and expertise a digital world in contrast to some other.
Along with the expertise itself, Puma will launch limited-edition bodily and digital gadgets. Nevertheless, the corporate has shared no particulars of the drop but.
“There’s a entire world to discover alongside restricted version bodily and digital merchandise it’s important to see to consider,” writes the corporate in a tweet.
Notably, this isn’t the primary web3 initiative launched by Puma. The model launched its digital area Black Station in September 2022. The 3D spatial playground at the moment encompasses a futuristic foyer and three rooms that host immersive digital trend reveals.
The metaverse venue goals to attach current and potential shoppers with the model’s web3 activations, together with ones that may come within the subsequent years.
Puma isn’t the one sportswear model to launch web3 initiatives. In November 2022, Nike launched its web3 platform known as .SWOOSH. Since then, the corporate has collaborated with RTFKT, developed a Footbellverse dubbed “NIKELAND,” and launched its first NFT assortment.
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