Nike to Launch First NFT Sneaker Assortment on .Swoosh Platform

Sportswear large Nike is releasing its first NFT sneaker assortment on its newly launched .Swoosh platform.

The digital sneaker, referred to as Our Drive 1 (OF1), will probably be obtainable for choose .Swoosh customers to take part in a poster airdrop beginning April 18th, adopted by a pre-sale on Could eighth. On Could 10, your complete .Swoosh group will be capable to buy these digital objects by means of its market.

Customers can select between two sorts of digital containers — Basic Remix and New Wave — every that includes distinctive designs, together with one created by 4 Nike followers who collaborated on the venture in January.

Priced at $19.82, the containers commemorate the 12 months the Air Drive 1 sneaker was first launched.

Mixing bodily and digital, Nike’s OF1 sneaker encompasses a digital design impressed by the model’s iconic Air Drive 1 mannequin. The sneakers will include corresponding bodily footwear and can solely be obtainable to those that buy the digital model.

The NFT sneaker assortment is a part of Nike’s technique to enter the rising NFT market and set up itself because the main model in digital items.

Nike’s entry into the NFT market comes at a time when the business is growing quickly, with the full market worth of NFT reaching $30 billion in March 2022.