Meta’s Metaverse Platform Horizon Worlds Introduces “Quests” to Improve Consumer Engagement

Meta’s Horizon Worlds has launched a brand new characteristic referred to as “quests,” which permits customers to finish in-game missions and earn digital rewards, similar to clothes, whereas exploring the VR social community. The social media large hopes this new replace will enhance consumer engagement and retention by giving customers a purpose to return to the extra entertaining and interactive platform.

Meta will steadily roll out the characteristic to extra Horizon Worlds gamers within the upcoming weeks. For now, quests are solely out there to check group customers within the new world of Big Mini Paddle Golf. Within the expertise, gamers use paddles to hit the ball within the right path to get the bottom rating and compete towards each other. 

The introduction of quests on Meta’s Horizon Worlds may doubtlessly preserve customers extra engaged, which has been a problem for the platform. At the moment, many experiences inside Horizon Worlds have low participant counts; final October, the month-to-month energetic consumer quantity was under 200,000. 

Quests may present an incentive for gamers to spend extra time throughout the platform, exploring completely different worlds and finishing quests. When the platform expands to net and cellular, probably this 12 months, quests could make the Horizon Worlds experiences extra interesting to a broader viewers.

Meta just lately unveiled plans to introduce 20 extra Horizon experiences created by third-party studios. The corporate additionally seeks to make the metaverse platform out there for customers aged 13–17 to broaden Horizon Worlds’ consumer base. Nonetheless, senators are attempting to forestall Meta from doing so, as they imagine the platform isn’t appropriate for younger folks and consists of “poisonous product adverts, knowledge assortment, bodily well being points, and publicity to abusive conduct.”

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