Meta’s Metaverse Platform Horizon Worlds Introduces “Quests” to Enhance Consumer Engagement

Meta’s Horizon Worlds has launched a brand new function known as “quests,” which permits customers to finish in-game missions and earn digital rewards, corresponding to clothes, whereas exploring the VR social community. The social media large hopes this new replace will improve consumer engagement and retention by giving customers a motive to return to the extra entertaining and interactive platform.

Meta will step by step roll out the function to extra Horizon Worlds gamers within the upcoming weeks. For now, quests are solely accessible to check group customers within the new world of Big Mini Paddle Golf. Within the expertise, gamers use paddles to hit the ball within the appropriate course to get the bottom rating and compete in opposition to each other. 

The introduction of quests on Meta’s Horizon Worlds may doubtlessly hold customers extra engaged, which has been a problem for the platform. Presently, many experiences inside Horizon Worlds have low participant counts; final October, the month-to-month energetic consumer quantity was beneath 200,000. 

Quests may present an incentive for gamers to spend extra time inside the platform, exploring totally different worlds and finishing quests. When the platform expands to internet and cellular, presumably this 12 months, quests could make the Horizon Worlds experiences extra interesting to a broader viewers.

Meta lately unveiled plans to introduce 20 extra Horizon experiences created by third-party studios. The corporate additionally seeks to make the metaverse platform accessible for customers aged 13–17 to increase Horizon Worlds’ consumer base. Nevertheless, senators try to forestall Meta from doing so, as they imagine the platform isn’t appropriate for younger folks and contains “poisonous product adverts, knowledge assortment, bodily well being points, and publicity to abusive habits.”

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