From Telephones to the Industrial Metaverse: Nokia’s Shift to B2B and Methods for Development

Nokia, the Finnish tech firm related to cell phones for many years, has unveiled a brand new company technique that entails the metaverse and a whole rebranding. The corporate has modified its iconic emblem and introduced an formidable imaginative and prescient for the long run at a press briefing at Cell World Congress 2023 in Barcelona. 

Nokia’s Chief Technique and Expertise Officer, Nishant Batra, revealed that the corporate goals to seize alternatives within the industrial metaverse by growing community programs that may sense, assume, and act as a substitute of simply connecting.

The change from the basic, well-known emblem to a contemporary, DJ-inspired design displays the corporate’s renewed deal with business-to-business (B2B) operations and its transfer away from the consumer-facing previous. Whereas some folks have expressed nostalgia for the previous emblem, others imagine that the brand new design higher represents Nokia’s present model id and imaginative and prescient for the long run. 

Nokia outlined a brand new enterprise technique that features main the market by way of innovation, increasing its enterprise buyer base, managing its portfolio to turn out to be a pacesetter in all segments, and monetizing its mental property throughout numerous sectors. The corporate additionally intends to introduce new enterprise fashions corresponding to “as-a-Service” and use its deal with environmental, social, and governance (ESG) requirements to its benefit.

“Our up to date firm technique is supported by our know-how technique, which particulars how networks might want to evolve to satisfy the calls for of the metaverse period,”

Nokia wrote.

In one other weblog put up, Nokia acknowledged that the economic metaverse guarantees to ship quite a few advantages throughout numerous industries. By leveraging this know-how, organizations can improve security and sustainability, enhance automation and prototyping, and facilitate extra agile analysis and innovation. 

Then again, Microsoft just lately shut down its four-month-old industrial metaverse and laid off round 100 staff.

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