Bored Ape and Gucci NFT Collaborator Superplastic Luggage $20M in Sequence A Spherical Led by Amazon

Superplastic, the character design studio that companions with well-known manufacturers and celebrities on NFT drops, has introduced as we speak it has raised $20 million in a Sequence A extension spherical.

The spherical was led by The Alexa Fund, Amazon’s enterprise arm that focuses on new media, good shopper electronics, and ambient intelligence. Different buyers embrace outstanding names throughout web2, web3, gaming, and style, reminiscent of Craft Ventures, Google Ventures, Galaxy Digital, Kering, Sony Japan, Scribble Ventures, Kakao, Animoca Manufacturers, Day One Ventures, and Betaworks. The newest spherical brings Superplastic’s complete funding to $58 million thus far.

Alongside the fundraising announcement, Superplastic and Amazon have additionally inked a deal to collaborate on an animated comedy collection. “The Janky & Guggimon Present,” starring the Superplastic core characters Janky and Guggimon, is at present in improvement at Amazon Studios.

“The Janky & Guggimon Present” will comply with the adventures of two lazy and spectacularly incompetent greatest associates who’re hell-bent on getting wealthy and well-known however depart a path of chaos and destruction of their wake. The endearing duo consists of Janky, the loveable fool who spends his spare time scamming celebrities, and Guggimon, a style icon and grasp manipulator who’s too narcissistic to care.

Every episode will function a solid of animated and human celeb associates. When launched, it is going to be accessible to stream completely on Prime Video in additional than 240 international locations and territories worldwide. Moreover, Amazon can even facilitate the creation of extra collection and movies starring different characters within the Superplastic universe. 

“As we increase the Alexa Fund to handle a wider vary of shopper applied sciences that embrace ambient computing, good units, and the way forward for leisure, we’re very excited so as to add Superplastic to our portfolio,” Paul Bernard, director of the Alexa Fund, stated in a press launch. “Superplastic’s digital celebrities delight audiences and meet their prospects the place they’re, and we see them as demonstrative of a brand new class of IP that’s going to be more and more related with youthful generations.”

Whereas web2 manufacturers have been launching NFT, gaming, and metaverse activations to succeed in new demographics in web3, Superplastic is reversing the sequence after being recognized for partnering with among the world’s most recognizable artists, manufacturers, and celebrities to convey NFTs, merchandise, and digital and IRL experiences to its neighborhood.

“The brand new collaboration partnership with Amazon Studios reaches a large viewers and gives a brand new playground for us to wreak havoc worldwide. We’re grateful for the funding the Amazon Alexa Fund gave us to assist us proceed to develop the Superplastic Universe,” stated Superplastic founder and CEO Paul Budnitz.

Superplastic beforehand introduced partnerships with Paris Hilton, Steve Aoki, Gucci, Bored Ape Yacht Membership, Fortnite, and others. The corporate additionally partnered with Animoca Manufacturers to create metaverse gaming experiences for the Headtripz Superplastic NFTs.