Bobbi Brown and Sam’s Membership File Metaverse Trademark Functions

American cosmetics firm Bobbi Brown has filed a U.S. metaverse trademark utility. The applying, filed on March 31 with the US Patent and Trademark Workplace, was shared by the USPTO licensed trademark legal professional Mike Kondoudis on Twitter. 

In accordance with the tweet, the corporate plans to concern downloadable digital items representing cosmetics. The recordsdata might be accessible to be used in digital worlds. As well as, Bobbi Brown will develop leisure providers and non-downloadable digital cosmetics that can be utilized in metaverses.

Bobbi Brown just isn’t the primary magnificence firm to file web3-related trademark purposes. In January, Yves Saint Laurent Parfums filed NFT and metaverse trademark purposes for its title and emblem. The corporate had plans to concern NFTs, metaverse-ready physique and hair-care merchandise, downloadable digital items, and pc packages. 

On April 4, Kondoudis additionally shared that the American chain of membership-only retail warehouse golf equipment Sam’s Membership filed metaverse trademark purposes. 

The corporate reportedly plans to develop telecommunication providers just like the transmission of digital actuality content material. Sam’s Membership will even concern VR and AR video games and experiences together with interactive leisure. As well as, the group plans to create an augmented actuality setting furnished with non-downloadable digital items, akin to dwelling decor, electronics, attire, private care merchandise, and different objects. 

The retail membership will even present academic providers, together with VR- and AR-located courses relating to well being and vitamin. 

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