Bobbi Brown and Sam’s Membership File Metaverse Trademark Functions

American cosmetics firm Bobbi Brown has filed a U.S. metaverse trademark software. The applying, filed on March 31 with the US Patent and Trademark Workplace, was shared by the USPTO licensed trademark legal professional Mike Kondoudis on Twitter. 

In accordance with the tweet, the corporate plans to challenge downloadable digital items representing cosmetics. The information might be obtainable to be used in digital worlds. As well as, Bobbi Brown will develop leisure providers and non-downloadable digital cosmetics that can be utilized in metaverses.

Bobbi Brown shouldn’t be the primary magnificence firm to file web3-related trademark functions. In January, Yves Saint Laurent Parfums filed NFT and metaverse trademark functions for its identify and emblem. The corporate had plans to challenge NFTs, metaverse-ready physique and hair-care merchandise, downloadable digital items, and pc applications. 

On April 4, Kondoudis additionally shared that the American chain of membership-only retail warehouse golf equipment Sam’s Membership filed metaverse trademark functions. 

The corporate reportedly plans to develop telecommunication providers just like the transmission of digital actuality content material. Sam’s Membership can even challenge VR and AR video games and experiences together with interactive leisure. As well as, the group plans to create an augmented actuality atmosphere furnished with non-downloadable digital items, corresponding to dwelling decor, electronics, attire, private care merchandise, and different gadgets. 

The retail membership can even present instructional providers, together with VR- and AR-located lessons concerning well being and diet. 

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