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Stockholm, Sweden, June seventh, 2023, Chainwire
ChromaWay to Combine Blockchain Capabilities into BLK DNM, Pioneering Linked Vogue, and Inspiring Accountable Trade Behaviors
Stockholm’s headquartered blockchain know-how firm ChromaWay at this time reveals its acquisition of the long-lasting Swedish-American vogue model BLK DNM.
The acquisition aligned with the current relaunch of BLK DNM as a contemporary, community-driven vogue home. It marks ChromaWay’s first acquisition of a longtime firm for the aim of implementing real-world decentralization: i.e., creating optimistic behavioral change, fairer entry, and extra management by customers inside conventional industries.
- ChromaWay’s blockchain capabilities might be built-in into BLK DNM’s technique and merchandise, the primary significant use of the tech in vogue.
- In pioneering ‘linked vogue,’ BLK DNM will search to encourage extra accountable behaviors within the trade.
- First tech improvements might be introduced forward of BLK DNM’s F/W 2023 collections reveal
First improvements to be revealed in BLK DNM’s F/W 2023:
ChromaWay’s blockchain capabilities might be built-in in a revolutionary approach into each BLK DNM’s model and merchandise. BLK DNM will consequently turn out to be a pioneer of ‘linked vogue’ – using know-how to create group and accountability inside vogue – heralding the primary vital use of blockchain tech in an trade but to be meaningfully impacted by Web3 applied sciences.
BLK DNM will reveal the primary tranche of technological improvements constructed on ChromaWay’s ‘Chromia’ relational blockchain within the coming weeks. It will embrace software- and hardware-based improvements constructed into BLK DNM’s F/W 2023 collections, underpinned by the moral and communal idea of ‘linked vogue.’
Toni Collin, CEO of BLK DNM, and Henrik Hjelte, CEO and Co-founder of ChromaWay
Henrik Hjelte, CEO and Co-founder of ChromaWay, feedback: “BLK DNM is a model with an moral mission and decentralization in its soul – it’s one thing of a borderless group already. It was a pure match for our aspirations to remodel the style trade via innovation. BLK DNM’s imminent tech rollout will illustrate the ability of our blockchain capabilities to create true behavioral change in an trade that has hitherto struggled to manage its problematic environmental influence and embrace progress.”
Toni Collin, CEO of BLK DNM, feedback: “Our trade should begin trying towards innovation: quick vogue’s environmental influence is completely unacceptable, and on the similar time, because the world turns into extra digitized, the idea of group is altering. That’s why BLK DNM becoming a member of ChromaWay is so thrilling. The potential of this know-how to create real change in vogue is obvious, however nobody else within the trade is utilizing it in a significant approach but. Collectively, BLK DNM and ChromaWay are constructing one thing actually distinctive and groundbreaking. We can reveal the primary improvements very quickly.”
About ChromaWay
ChromaWay is an trade chief in blockchain know-how and focuses on creating and deploying cutting-edge, scalable blockchain options for companies and governments. The corporate, established in 2014 and headquartered in Stockholm, Sweden, has been on the forefront of driving the widespread adoption of blockchain know-how. Its flagship product, relational blockchain Chromia, allows builders to construct decentralized functions (dApps) with a relational database mannequin that provides unprecedented scalability and adaptability.
About BLK DNM
BLK DNM is a Swedish-American vogue model that specialises in timeless tailoring, leather-based, and denim of extraordinary high quality. Following its 2023 relaunch as an entry-luxury vogue home below the stewardship of latest Inventive Director Jessy Heuvelink, BLK DNM’s concentrate on enduring craftsmanship and aesthetic timelessness encourages clients to like and treasure every merchandise for many years and throughout generations.
Contact
Fati Hakim, [email protected]