Crypto.com secures groundbreaking partnership with UEFA Champions League

• com companions with UEFA, changing into the primary crypto platform sponsor.
• The partnership goals at boosting mainstream crypto adoption, particularly in Europe.
• com’s consumer base has surpassed 100M, pushed by its sports activities engagement technique.

In a landmark transfer for the cryptocurrency trade, Crypto.com has turn out to be the primary digital asset platform to safe an unique multi-year partnership with the UEFA Champions League.

Introduced on August 14, this partnership marks a major milestone for the alternate, positioning it as an official international sponsor of one of the prestigious sports activities leagues on this planet.

Steven Kalifowitz, Chief Advertising and marketing Officer of Crypto.com, emphasised the transformative potential of this collaboration. “We’ve got efficiently constructed the Crypto.com model and group by producing revolutionary and groundbreaking moments and occasions in a method that others haven’t been in a position to replicate,” Kalifowitz said.

He highlighted that connecting with engaged sports activities followers worldwide has been instrumental in increasing the platform’s consumer base to over 100 million, underscoring the symbiotic relationship between sports activities and crypto adoption.

Accelerating crypto adoption in Europe

The partnership is poised to speed up the mainstream adoption of cryptocurrencies, significantly in Europe, the place Crypto.com has already established itself as a key participant.

Europe is the platform’s second-largest market, and the alliance with UEFA is predicted to additional bolster its progress within the area.

Kalifowitz has expressed confidence that the huge attain of UEFA, which engages over 3 billion followers globally, would considerably contribute to the broader adoption of digital currencies.

As Crypto.com continues to push the boundaries of crypto integration into mainstream tradition, this partnership with UEFA represents a strategic effort to convey cryptocurrencies to the forefront of world consciousness.