ENS enters partnership with area large GoDaddy to hyperlink DNS with .eth names

GoDaddy Inc., a number one area registration and internet hosting firm, has partnered with Ethereum Identify Service (ENS) to facilitate connecting conventional domains with blockchain-based .eth names.

The collaboration was introduced in a press launch on Feb. 5. It goals to permit the seamless connection of the Area Identify System (DNS) with blockchain expertise, enabling over 20 million GoDaddy customers to entry the advantages of ENS infrastructure with out incurring extra prices or requiring technical experience.

Paul Nicks, GoDaddy’s president of domains, stated the collaboration is a merger of area and blockchain applied sciences that can enable area customers to discover the latter’s advantages with out extra prices. He added:

“We’re not simply linking domains to blockchain addresses; we’re making a bridge between two generations of web expertise. This collaboration ensures that our customers can get pleasure from the perfect of each worlds with minimal friction.”

The partnership represents an effort to combine Web2 and Web3 ecosystems, benefiting customers throughout each platforms, based on the press launch.

Bridging Web2 and Web3

ENS, the main naming protocol within the cryptocurrency house, allows customers to switch advanced Ethereum addresses with human-readable names, much like how DNS interprets numeric IP addresses into memorable domains.

The collaboration seeks to merge the reliability of DNS with the innovation of blockchain expertise, simplifying person interactions with internet domains. It additionally addresses obstacles equivalent to excessive fuel charges and technical challenges that beforehand deterred area identify linkage to the Ethereum blockchain.

ENS has launched new good contracts to facilitate a cost-free course of for DNS to ENS linking, enhancing person management over decentralized identities and simplifying on-line asset administration. The partnership additionally indicators a rising curiosity in merging blockchain with conventional applied sciences, aiming for broader adoption and performance of blockchain in mainstream functions.

ENS founder Nick Johnson stated the partnership has the potential to leverage the strengths of each legacy and blockchain applied sciences. Johnson added:

“By eradicating the technical obstacles and value issues, we’re opening up a world of potentialities for area homeowners to discover the advantages of blockchain expertise. That is about extra than simply linking domains; it’s about paving the way in which for a decentralized, user-centric web”

Authorized dispute

The deal comes amid an ongoing authorized dispute between GoDaddy and ENS, which facilities across the “eth.hyperlink” area.

True Names Ltd., the nonprofit behind ENS, together with Virgil Griffith, filed a lawsuit in opposition to GoDaddy. The lawsuit alleges that GoDaddy violated an settlement to “respect, acknowledge, and shield” the eth.hyperlink area identify. True Names is looking for no less than $75,000 in damages as per the criticism.

In keeping with the lawsuit filed within the U.S. District Court docket for the District of Arizona, the eth.hyperlink registration was set to run out on July 26, 2023. Nevertheless, there was a dispute relating to the area’s expiration and subsequent sale.

GoDaddy had indicated that the area identify could be obtainable for buy once more on September 5, 2022, but it surely was offered to a 3rd get together — crypto startup Manifold Finance — earlier than this date.

ENS regained management of the eth.hyperlink area after successful an injunction in opposition to GoDaddy, showcasing the continuing authorized and operational challenges between the 2 corporations. Nevertheless, the dispute continues to be ongoing in court docket.