Why Puma is sticking to its web3 bets as crypto shakes off a long-held winter

After two years working with web3, Puma’s tech revenues stay modest, however the sportswear producer intends to be prepared for a extra crypto-friendly future. “Web3 is an enormous shift in how folks use the web,” Dashkov mentioned. Such adjustments to how the web is used can result in landscape-shifts for manufacturers, one thing that Puma is greater than conscious of.

The corporate “missed the boat” on the large e-commerce and social media waves that occurred previously few many years, so it needs to be early on this area, Dashkov defined. “We don’t assume the way in which the area exists immediately will probably be what it appears to be like like in 4 or 5 years, however we need to be prepared.”

In February 2022, Puma registered its first Ethereum Title Service (ENS) area, as Puma.eth. ENS domains are fashionable amongst Ethereum customers who need to have accessible addresses, normally associated to themselves or a model, as an alternative of copying and pasting a string of randomly generated letters and numbers.

In June 2023, Puma launched, Black Station and Black Station 2, which its web site refers to as “experimental 3D spatial playground,” which is lots of phrases to mainly describe a metaverse. I examined out the entry web page and located it to be a bit gradual and complicated (disclaimer: I’m not an enormous gamer, so possibly I’m lacking the purpose, however I think about not all Puma followers are both.) Regardless, its metaverse goals to offer customers with a distinct option to work together with the model, Dashkov mentioned.