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McDonald’s (NYSE:) Hong Kong has picked The Sandbox to construct its first Web3 expertise, the McNuggets Land, a digital world devoted to celebrating Rooster McNuggets’ fortieth anniversary.
The expertise takes customers to a digital retailer, with a hidden manufacturing facility and a tour via the historical past of the rooster snack, permitting players to play and full quests to win rewards, such because the metaverse utility token SAND, which is used to buy digital items and customise avatars on the platform.
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