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Cosmetics model City Decay is bringing its make-up merchandise to the digital world. To encourage the subsequent technology of magnificence creators, City Decay is launching 18 digital make-up seems on Roblox, the immersive metaverse platform that boasts 65 million customers. The collaboration encourages customers of all ages to discover their creativity and unleash their interior make-up artists within the metaverse.
City Decay’s 3D avatar wearables are additionally out there in actual life. The limited-edition assortment contains 9 seems by magnificence influencers Manny Gutierrez, Leilani Inexperienced, and Emmy Combs. Every wearable options the model’s top-rated cosmetics, together with the best-selling 24/7 Glide-On Waterproof Eyeliner Pencil, 24/7 Moondust Glitter Eyeshadows, and the newly-launched 24/7 Inks Liquid Eyeliner.
To mark the launch, City Decay has joined forces with one other make-up model, Ulta Magnificence, to host the first-ever metaverse make-up launch occasion on Roblox, referred to as City Decay Eye-Con. The Ultaverse, Ulta Magnificence’s digital world inside Roblox, will function the backdrop for the celebration. Individuals can freely categorical themselves and provides their avatars gorgeous new seems on the City Decay pop-up store.
On the City Decay Eye-Con, members can showcase their new make-up seems on the runway, take selfies, watch make-up tutorials, play magnificence trivia video games, and occasion with the three magnificence influencers – hosts. The occasion will run from Could 13 to June 12.
City Decay has ventured into Roblox on a couple of event. In 2022, the cosmetics model teamed up with Paris Hilton to create Cryptoween, an immersive Halloween occasion that featured digital costumes, DJ units, and celeb cameos. Reflecting on the earlier yr’s success, City Decay’s president, Eva Erdmann, acknowledged that the Paris Hilton x Cryptoween collaboration demonstrated the potential of the metaverse for magnificence creators. Erdmann acknowledged that City Decay Eye-Con would push the boundaries even additional with extra vibrant colours, progressive creativity, and customised seems.
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