US-based drink retailer Boba Guys faucets Solana for loyalty rewards program

• Boba Guys is a well-liked US tea retailer that operates in California and New York.
• Solana Basis lately invested $100,000 into Boba Guys.
• Boba Guys has now tapped Solana for its loyalty rewards program.

Solana has been chosen by fashionable US tea retailer Boba Guys for its loyalty rewards program only a day after Solana unveiled the flagship, security-conscious, crypto-first Android machine Saga.

Saga makes it straightforward and safe to self-custody digital property and removes the friction related to digital property. It additionally incorporates a Seed Vault, which makes it a {hardware} pockets. It’s now obtainable to clients who pre-ordered and will probably be obtainable beginning on Could 8 for brand spanking new orders.

Boba Guys loyalty rewards program powered by Solana

The favored tea retail chain promoting bubble tea opened in 2011 and is searching for to additional deepen its neighborhood and provides again to its clients by its Web3 rewards initiative. The initiative will utilise Solana’s high-speed, low-cost community to combine non-fungible tokens (NFTs) and token-gated experiences to assist enhance client engagement.

The selection of Solana comes after the Solana Basis invested $100,000 into Boba Guys.

The co-founder of Boba Guys, Bin Chen, in an interview with fashionable a well-liked media outlet, stated:

“Folks that come into our shops might not know a single factor about Web3, Solana, blockchain, or any of these issues, simply the identical manner that folks that come into Boba Guys might not know something about boba. We’ve that very same method with how we’re doing Web3.”

On the facet of Solana, the pinnacle of commerce enterprise growth on the Solana Basis whereas commenting in regards to the choice by Boba Guys stated:

“Their imaginative and prescient for the way forward for cafes and retail is a mannequin that might grow to be the usual within the years to return. This collaboration will present how loyalty applications will be improved for each clients and retailers and create a path for different organizations to comply with.”

Boba Guys shouldn’t be the primary retailer to embrace Web3 loyalty applications to deepen buyer relations. In December 2022, Starbucks launched the beta of its Odyssey program to supply gamified Web3 expertise to its clients.

Solana value response

The information has not had a lot affect on the value of Solana’s native token SOL.

At press time, the value of SOL had dropped by about 1.50% to commerce at $24.43.