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- 1inch collaborates with the Bruce Lee Household Firm to foster DeFi and Web3 adoption.
- The brand new marketing campaign, “Take crypto seriousLee,” goals to reshape perceptions of cryptocurrency.
- The collaboration celebrates Bruce Lee’s values of innovation and resilience whereas selling a future-focused monetary system.
The DeFi platform 1inch introduced a long-term collaboration with the Bruce Lee Household Firm to advertise decentralized finance and Web3 applied sciences.
The partnership, with the slogan “Take crypto seriousLee,” goals to vary how folks view cryptocurrency, presenting it because the monetary system of the longer term.
Impressed by Bruce Lee
Since its inception, 1inch has drawn inspiration from the legendary Bruce Lee, whose iconic “one-inch punch” has formed the venture’s identification. Co-founder Sergej Kunz expressed his admiration for Lee, stating:
“I’ve been impressed by Bruce Lee since childhood, ever since I first took up martial arts. Our venture was named after Bruce Lee’s iconic punch. 1inch has at all times embodied his values of integrity, resilience, and a severe method to each endeavor.”
This partnership mirrors Lee’s affect in popularizing martial arts by his movies within the Nineteen Seventies, as 1inch and the Bruce Lee Household Firm purpose to demystify DeFi and Web3 to make them accessible to a broader viewers. Shannon Lee, Bruce Lee’s daughter, shared her enthusiasm:
“All of us worth the significance of innovation and pace, in addition to enjoyable and creativity. It has been pleasant bringing the ‘Take Crypto SeriousLee’ marketing campaign to fruition.”
To kick off the collaboration, 1inch launched a video on its social media channels, encouraging customers to discover DeFi.
Notably, 1inch has been on the forefront of revolutionizing DeFi by delivering essentially the most passable crypto buying and selling experiences. The platform affords low-cost token swaps, a safe crypto pockets, and a set of instruments to simplify DeFi for customers of all ranges.
Based by Shannon Lee, the Bruce Lee Household Firm is devoted to preserving and sharing Bruce Lee’s artwork and philosophy, inspiring private development and individuality worldwide. By modern experiences, the corporate safeguards Lee’s legacy for contemporary audiences.
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